Friday, March 03, 2006

The Skinny On Article Directories

Article directories (also known as article archives) are searchable on-line databases of articles contributed by multiple authors. The goal of an article directory is to collect articles on certain topics and offer them to publishers to place on their website, in their e-zine or in print. Each article directory has unique guidelines for both authors and publishers.
The benefits of submitting your articles to directories are numerous and include:

1. Most directories give you a separate page for each article and some publish your photograph along with your articles. This allows an author to promote their articles without needing a website of their own.

2. Directories are a magnet for publishers. Most publishers are looking for specific articles on a specific topic and they are more likely to find such articles in a directory rather than in an individual e-zine that offers reprintable articles.

3. Many directories allow you to edit your articles and change your by-line as many times as you want.

4. Some directories offer a news feed that automatically adds your new articles to dozens of websites.

5. Article directories may have a good search engine page rank that that makes them ideal for providing a one-way link to your website.

There are hundreds of article directories on the internet. I am constantly searching the internet for new directories to add to my list but I have found that I receive the most benefits from older directories. Over time I have discovered a few directories that I absolutely love that I visit for submission and for research. A few of these are:

Alumbo! Magazine - This on-line magazine doubles as an articles directory and offers a free membership that allows you to submit articles in some very interesting categories such as ecology & environment, love relationships, paranormal & divination in addition to the normal business and career topics. Alumbo permits you to choose more than one topic for your article and often suggests additional topic pages where your article would be a good fit.

Article Alley - Allows you to register as an author for free and submits your articles across a network of sites. Allows for update of author profile, editorial access to your articles and a unique web page listing all your articles.

BPubs.com - Although this is a business site only it does accept articles in a wide variety of business subcategories.
Google(tm) visits often because it knows that BPubs.com adds fresh content from many authors every day.

Constant Content - This is a unique article directory that allows you to sell or give away your content. You must register prior to submitting your articles in many different formats - all of which are editable at any time.

EzineArticles - Owned and operated by one of my favorite article submission experts, Christopher Knight. This directory offers more submission topics than other directories and much of the enhancements done to the site are based on author and publisher feedback. When I submit an article to this directory I receive more attention and traffic than I do from any other submission site on my list.

IdeaMarketers - You absolutely must register for a free author's account at Idea Marketers. Topics covered include business, holiday, lifestyles/self-help, technology, Christian, home/family/parenting and marketing. You are provided with a professional looking author's profile that includes your by-line and your picture after completion of a lengthy form.

Establish yourself as an expert in your topic area and take advantage of the many benefits of adding your content to every established and credible article directory. You are guaranteed to be delighted with the response you will receive from publishers who find your articles in the directories they frequent.

(c) 2006, Davis Virtual Assistance. Reprints welcome providing the article and byline are published intact with all links made live. This article may not be sold individually or as a part of a database.

Bonnie Jo Davis has over a decade of experience in article submission both on-line and off. She offers an article submission service and membership site for serious article marketers. Visit Article Submission Sites for free articles, e-zine, e-books and paid access to her submission list.

Wednesday, March 01, 2006

SuperWAHM.com

Hi Moms,

I met a WAHM tonight online tonight who is the manager for
SuperWAHM.com

It is a new site that is like a WAHM directory. I wanted to encourage
Everyone to go add your links to the site now.

Link is www.SuperWAHM.com

Looks pretty neat. I love free advertising!!!

Stefani

Tuesday, February 28, 2006

Avoid These 5 Web Site Blunders!

by Alexandria K. Brown, “The E-zine Queen”

The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix.

As president of a copywriting firm that writes and edits dozens of online projects a year, I've come across several common blunders that prevent effective communication via the Web. Here are my top five:

BLUNDER #1: Hiding who you are and what you do.

It's sad that many sites make it a challenge to figure out what they're about. Yes, it may be cool to have a giant dancing logo on your home page, but don't forget WHY your visitors are there: to learn what you can DO for them!

Be sure your home page includes a *short overview* that clearly and concisely describes what you have to offer. It's also a good idea to repeat your tagline or a short mission statement on *every page* of your site. Why? People can pop in and land on an inside page via a search engine/directory link that you may not be aware of. Make sure they know who you are right away.

BLUNDER #2: Writing for print.

Reading copy on a computer screen is different than reading printed text. We read online text more slowly, and we tend to scan rather than read because, visually, the words are harder to digest. Help your users find key words and concepts quickly by making your copy "scannable." Instead of intro paragraphs, use subheads. Use shorter sentences, paragraphs, and pages. Use bulleted lists. And use hyperlinks to give readers more info if they want it.

BLUNDER #3: Writing too formally.

Online readers expect a personal, upbeat tone. If you write like a bureaucrat, you risk turning off many users. Think ACTIVE voice rather than passive. (For example, instead of saying “the computer must be turned on” say “turn on the computer.”) Write to your customers like you'd talk to them, and nix any industry jargon they may not understand.

Interestingly, I occasionally see the opposite problem. For example, a respected law firm's site shouldn't shout excitedly at customers as in a sweepstakes offer. Ask yourself: "How do my customers like to be talked to?" and that's your answer.

BLUNDER #4: Designing cryptic navigation.

Unfortunately, many sites don't seem to be truly designed with the end user in mind. Consider why users are visiting your site, then turn those reasons into your main navigation choices. Try to limit them to 8 or less. Then, create sub-navigation within those choices. But if there's an especially popular page on your site, why not put a special direct link from the home page? For example, on the home page of our site, we keep a direct link to our latest article or information about new awards we’ve won.

BLUNDER #5: Making it difficult to contact you or place an order.

I recently visited the Web site of an acclaimed furniture manufacturer, and I was ready to order one of their renowned ergonomic chairs. I clicked around, found the chair I wanted, and then quickly grew irate. Not only couldn't I find where to order it online, I couldn't even find their phone number to call and order one or find the nearest dealer! The results? One lost customer.

Put your phone number, an e-mail link, and a link to your order form (if you have one) on EVERY page of your Web site. Don't rely on your users having the patience to take a few extra steps. Make it as easy as possible, and they'll be much more likely to follow through (and return)!

(c) 2002 Alexandria K. Brown

ABOUT THE AUTHOR

Alexandria K. Brown, “The E-zine Queen,” is author of the award-winning manual, “Boost Business With Your Own E-zine.” To learn more about her book and sign up for more FREE tips like these, visit her site at http://www.ezinequeen.com.